TheBananinha Paraibuna, the candy that every Brazilian likes, is produced with 100% natural products and has also made history in the trajectory of the grupofreela.
Bananinha Paraibuna is a company that has embraced the mission of sweetening the lives of Brazilians with its natural products and has been known throughout the country since its creation in 1975. The brand was designed with all consumers in mind, whether they value health and well-being or just want the company of a sweet made with dedication.
Social Media
Thanks to the partnership with KMS Comunicação that our team received this gift, facing a series of challenges and participating in various projects to fully exploit the potential that the account had to offer.
The initial objective was to draw up a strategic plan for the brand's content on social networks. We set out to identify and reach the various audiences related to the brand, not only to increase engagement, but also to convert these interactions into loyal customers. This crucial step provided a more efficient and targeted approach to maximizing the impact of social media actions.
Paid Media
During the pandemic, we adapted our strategy and goals to strengthen the client's e-commerce, which until then had not played a significant role in total product sales. By prioritizing conversion campaigns and exploring platforms such as Google, Facebook and Instagram, we increased sales, reaching almost 1100% growth during this challenging period.
We developed a paid media plan that targeted the audiences and cities with the highest volume of consumption in physical stores. We created separate campaigns for each segment, contributing significantly to the notable increase in online sales. This specific approach allowed for a more direct and effective connection with different target audiences, optimizing results in the digital environment.
During the launch of the 'mini sugar-free' and 'mix' lines, we developed a media plan to begin mass and assertive promotion, reaching a wider audience in an impactful way.
Through social media campaigns with major influencers and personalized press kits, we showed the public the power of Bananinha Paraibuna.
The response from the public was positive and reinforced the effectiveness of the strategy, consolidating the brand's position as a leader in quality and differentiated flavors.
Para o material de embalagem estar à altura dos produtos, produzimos três alternativas de design na caixa de delivery.
Looking to make the delivery more visual and tempting, we wanted the brand to stand out for those who would have direct contact with the product.
Visual Identity
A identidade visual das caixas levou a nossa assinatura e durante dois anos corridos, as vendas se esgotaram rápido, mas o sabor era lembrado. A divulgação nas redes sociais e ações com influenciadores, banners para o site e e-mail marketing, foram um trabalho marcante e realizador.
Following the same idea of creating a memorable experience for consumers, during Christmas we produced exclusive packaging for the Bananinha Paraibuna panettones that were a success.
Are you going to tell me that this case didn't sweeten your day?
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