High performance and innovation is Pulcra Chemicals.
The Pulcra Chemicals Brasilcompany, located in Jacareí - SP, stands out as a leading industry in the development and manufacture of innovative specialty chemicals for sectors such as fibers, textiles, leather and performance products.
The company, which has its headquarters in Germany and more than 140 years of experience, offers its Brazilian facilities for the industrialization of other companies' products.
Pulcra has a global team of 300 engineers in 13 locations and is committed to safety, regulatory compliance and quality. It currently focuses its efforts on providing application and processing solutions for effect, sustainability and efficiency in the industry.
Thinking of all the preparation and quality that the KMS Comunicação thought about grupofreela for a major partnership to deliver the service, identity and commitment to attend to this brand for more than 3 years.
Endomarketing
For a company whose human resources department is dynamic and competitive in size, we addressed the importance of cultivating a healthy and engaging internal environment with the communications and campaigns we created with the attention of Pulcra's internal team. One of the company's main focuses was to bring clear and extensive communication to CIPA - the Internal Accident Prevention Commission, an important job for all employees.
To achieve this, we run monthly campaigns using social media, flyers, printed notices and email marketing to spread positive messages, inform people about illnesses and preventions or even reinforce the safety rules at work that need to be remembered at all times.
Also looking to be part of the day-to-day running of the company's offices, we produce calendars every year to make it easier and more organized for employees.
Featuring three languages, the calendar can cater for all the diversity that exists within the Pulcra Chemicals team.
Innovations and products
Pulcra is a company that is always innovating products for the textile market with groundbreaking formulas for making, treating and finishing yarns and fabrics of all kinds.
Having such an extensive catalog, we needed to explore the options available for advertising on the company's LinkedIn page and also in its e-mail marketing to customers.
The brand is constantly striving to exceed customer expectations by offering different solutions, mainly linked to a better environmental impact that better meet the specific demands of the market.
Through the LinkedIn page and email marketing, we will further strengthen ties with its partners, sharing not only high-quality products, but also an ongoing commitment to innovation and customer satisfaction.
Innovation is turning complex into simple, and that's what grupofreela does. Want to see more great cases like this?
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